Midsummer Day of the Ox Eel Sales
【Regarding sales on Midsummer Day of the Ox (eel products, sales floors, ideas for sales promotion, etc.)】
<Evaluation of stores>
Sushi and Hittsumamushi are also being developed in large-scale formats, and their product trends are positive. I believe the approach of selling ready-to-eat (sushi, hittsumamushi) increases the frequency at which customers enjoy eel, so it is a suitable strategy. Additionally, being a large store, there is potential for further growth by increasing the price range of ready-to-eat items.
As for our homemade grilled eel, everyone on the sales floor calling out and selling freshly grilled eel created a lively atmosphere, which was highly effective. The operation was also carried out smoothly.
Trainer in charge: Tuyoshi Sadohara
English translation by ChatGPT.