In our country, blessed with abundant marine environments, a wide variety of fish are caught, and each region has its own fish-eating culture deeply rooted in the community. However, while the consumption of seafood is increasing worldwide, Japan’s consumption has been declining.

Taking this situation into consideration and to promote efforts for expanding seafood consumption through public-private collaboration, the Fisheries Agency has designated “Fish Day.” Through “Fish Day,” we aim to raise awareness that “eating fish” is a consumption behavior contributing to achieving the SDGs (Sustainable Development Goals). By eating fish, we can ensure delicious fish for the future. Why not join us in this endeavor?

Syokushin Co., Ltd. is a supporting member of “Fish Day” promoted by the Fisheries Agency.

株式会社ショクシンが魚食を応援！毎月「魚の勉強会」を開催｜さかなの日 (sakananohi.jp)

Initiative Overview ①
We hold a monthly “Fish Study Group” for employees and customers at retail stores.
Initiative Overview ②
We provide instruction on fish handling, cooking methods, and knowledge.

We offer practical demonstrations and training on fish handling and cooking methods to employees and part-time staff at supermarkets.
We conduct “Fish Cooking Classes” for supermarket customers, where we provide guidance on fish handling and cooking methods.

We collaborate with major seafood processing companies, seasoning manufacturers, and packaging material manufacturers to organize “Fish Cooking Classes” to generate more interest among consumers in “fish cuisine.” Additionally, we assist in improving knowledge and skills for those directly involved in supermarket operations and sales, contributing to the attractive promotion of fish.

At Syokushin Co., Ltd., we act as “Fish Sommeliers” and “Fish Concierges,” providing advice on fish preparation and cooking methods to both retail stores and consumers, working towards the spread of fish consumption.

#Day of fish

#Fisheries Agency

English translation by ChatGPT.